Has Twitter finally been found out?
Stephen Fry’s announcement that he is thinking about terminating his tweets has started a big soul-search: why do 55 million people around the world send and receive them? No-one has come up with a decent answer: a sign that Twitter doesn’t have a big future?
The truth is that, in the UK, Twitter isn’t cool or contemporary, or even useful: it’s a broadcast medium that belongs to the middle-aged and middle-class with time on their hands. Hence the popularity of one of their icons, Stephen Fry, who has just short of one million ‘tweet-olytes’.
Want some numbers ?
* Less than 11% of Twitterers are between 18-24 years old
* Twitterers aged between 35-44 spend on average 20 minutes at a time on Twitter: young people less than 5 minutes
(Thanks to Pear Analytics)
The most puzzling factoid is this: 40% of tweets are ‘pointless babble’….not a great recommendation for those thinking of stepping onto Planet Twitter.
The gloomy news for Twitter fans is that some of the only Twitterers worth following, the Twitterati, are in a huff and are threatening to pull the plug. Stephen Fry, Lily Allen and Miley Cyrus say their tweets have been treated unfairly: Fry’s were called ‘boring’, Allen got savaged for speaking about illegal downloads, and Cyrus accused the tabloids of her using her Tweets for newspaper articles. Does the word ‘naive’ spring to mind?
I want to know why savvy stars abandon their carefully controlled public personas to wade into the wild, icey waters of Twitter where wounding personal insults (would you believe, some of them ‘untrue’) bounce around the ether, gathering profile and credibility as they go.
Get a grip, celebs. Twitter is vanity broadcasting that can hurt and I am afraid that, sooner or later, you will pay the price. And if the celebs finally wake up and smell the coffee, who will Twitterers follow? People just like ourselves? Yeah, right!