Digital radio listening in doldrums
Tuesday, February 3rd, 2009The latest numbers from the radio industry’s most recent audience survey – that is, from the quarter ending in December 2008 – show a hiccup in listening to digital radio. But the decline is small and concern in the industry is largely non-existent.
Total listening to digital radio is down by 0.5% quarter on quarter. A fall-off in listening to radio on the internet is being blamed for the reversal in digital radio’s popularity which has shown consistent, if slow, growth.
Listening to radio via the internet represents about 2% of all radio listening, a marginal drop from the previous quarter. Listening via digital TV remained the same (3.2%) as the previous quarter.
Listening on DAB grew by 0.1%.
For more information http://www.guardian.co.uk/media/2009/jan/29/digital-radio-listening-falls