Radio Presentation
and Production Course

For students on the Presentation and Production course, the School focuses on the craft of communication. You'll learn to prepare and you'll develop your wit, observation skills, natural style and good studio skills. You'll learn how to harness your creativity and confidence to best effect. Lectures are kept to a minimum but they're are important and relevant.

The Presentation and Production Course modules include:

The radio presenter	What makes a good one, and what listeners expect.
Presentation skills	The tricks of the trade; building a relationship; keeping listeners interested; warmth; naturalness; “selling” music, promotions and information; station branding; studio time with daily “strip shows”; using the station id's.
TLP's	Building a profile and a target listener; matching content with the TLP.
Style Book	Understanding and using the station style book.
Studio skills	“Driving the desk” as second nature.
Voice	Voice training – maximising the potential of your voice; using and caring for your voice; ironing out those vocal idiosyncrasies.
Show prepping	Preparing a show is essential; how to make a show a “must-listen” for the target demographic; the resources and the routine.
Writing for radio	Writing that's clear, natural and informative; clichés and jargon; punch-lines.
Interactivity	How to use listeners to build an audience; dealing with callers on the telephone; choosing the right callers; how to make listeners part of the entertainment package; using listeners to obtain information.
Pins on the map	Staying local and being proud of it; “owning” events and campaigns; making your station relevant to listeners in the right places.
Information	“Now” content -delivering essential travel and weather information that’s credible and accessible.
Competitions	Designing great radio competitions; what's legal and what's not; how to promote competitions with “live” and recorded trails; handling competition callers; administering competitions; premium rate phone services.
Music and programming software	Working with RCS Master Control, Selector and Linker.
Music formats	Pure or hybrid, music formats dominate UK radio. Different formats – their successes and limitations.
Production software	Adobe Audition 1.5 – beginners, intermediate and advanced modules; editing, mixing and multi-tracking.
Features	Telling a radio story – showbiz and human interest features, in various lengths from one to five minutes; using radio creatively; structuring a feature; writing-style for radio features.
Production	Imaging and event trails and promotions.
Creativity	Creative thinking techniques; creative thinking to make creative radio; pictures with words and sound.
Interviewing	Getting the best from an interview, from celebrities to serious stuff; researching and setting up interviews; techniques for interviewing on location, in the studio or on the telephone; building trust and confidence in an interviewee; framing questions; the interview structure; the rules – fairness and privacy; news and feature interview styles.
Regulation	How far can you push it; the Ofcom programming code on children, privacy, religion; health and other areas of potential controversy.
Radio law	How to stay out of trouble – defamation and contempt of court.
UK radio	How UK radio is structured – the BBC, commercial radio and internet radio; digital radio; research and ratings; the way a radio station works.
Digital radio	DAB, DSat, Dir and Podcasting, convergence – who listens; how it's used by listeners; how it connects with other technology; the presenter's role; the creative potential; opportunities for entrepreneurs.
Radio stations	The way BBC and commercial stations work; their remits; job functions and staffing; how departments interact.
Jobs	Job functions in a radio station; production of demo's; networking; CV's; job interview techniques.

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